Effective Date: January 1, 2025 | Last Updated: January 1, 2025
Tire Choice Auto Centre (‘we,’ ‘us,’ or ‘our’) is committed to protecting the privacy of every person who visits our website at tirechoice.ca or contacts us for automotive services. This Privacy Policy explains what information we collect, how we use it, and how we protect it — in plain language, without legal jargon where possible. We comply with the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable Ontario privacy regulations.
1. What Information We Collect
Information You Provide Directly
- Name, phone number, and email address when you submit a contact or booking form.
- Vehicle details (make, model, year) when requesting a quote or service appointment.
- Service history and notes you share with our team in person or online.
Information Collected Automatically
- IP address and browser type when you visit our website.
- Pages visited, time spent on pages, and referral source collected through analytics tools (e.g., Google Analytics).
- Cookie data to improve site functionality and remember your preferences (see Section 5).
2. How We Use Your Information
We only use your personal information for the purposes it was collected for, including:
- Confirming and managing service appointments.
- Responding to inquiries and providing estimates.
- Communicating about your vehicle’s service status.
- Sending service reminders or promotional communications only if you have opted in.
- Improving our website experience through anonymized analytics data.
We do not use your personal information for automated decision-making or profiling.
3. How We Share Your Information
Tire Choice Auto Centre does not sell, rent, or trade your personal information to third parties. We may share your information only in the following limited circumstances:
- With trusted service providers who assist in operating our website or appointment system, bound by confidentiality agreements.
- When required by law or to comply with a valid legal request from Ontario or federal authorities.
- To protect the rights, property, or safety of our business, our customers, or the public.
4. Data Retention
We retain your personal information only as long as necessary for the purposes described in this policy, or as required by applicable Ontario business record-keeping laws. Service records are generally retained for a minimum of seven years. You may request deletion of your data at any time, subject to legal retention obligations.
5. Cookies and Tracking
Our website uses cookies, small files stored on your device, to improve functionality and analyze site usage. We use the following types of cookies:
- Essential Cookies: Required for the website to function properly (e.g., form submissions, navigation).
- Analytics Cookies: Help us understand how visitors use our Site so we can improve it. Data is anonymized and aggregated.
- Preference Cookies: Remember your settings and preferences for future visits.
You can control or disable cookies through your browser settings. Disabling essential cookies may affect some website functionality. By continuing to use our Site, you consent to our use of cookies as described above.
6. Your Rights Under PIPEDA
As a resident of Ontario or Canada, you have the right to:
- Access the personal information we hold about you.
- Request correction of inaccurate or incomplete information.
- Withdraw consent for certain uses of your information (subject to legal or contractual restrictions).
- Request the deletion of your personal data where no legal retention obligation applies.
- File a complaint with the Office of the Privacy Commissioner of Canada if you believe your rights have been violated.
To exercise any of these rights, contact us using the information in Section 8.
7. Security of Your Information
We take reasonable technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. Our website uses HTTPS encryption for all data transmission. Only authorized personnel with a legitimate business need have access to your personal information.
While we take security seriously, no method of transmission over the internet or electronic storage is 100% secure. We encourage you to contact us directly for any sensitive matters rather than using email or online forms.
8. Changes to This Policy
We may update this Privacy Policy periodically to reflect changes in our practices or applicable law. The updated policy will be posted on this page with a revised effective date. We encourage you to review this page periodically. Continued use of our Site after a policy update constitutes your acceptance of the revised policy.
9. Contact Us About Privacy
If you have any questions, concerns, or requests related to your privacy or this policy, please contact us directly:
Business Name: Tire Choice Auto Centre
Address: 1861 O’Connor Dr, Unit 3, North York, ON M4A 1X1, Canada
Phone: +1 416-984-2626